Pre-order01₹1,199
Indicative
Born of Jaipur
Time, reimaginedthrough heritage.
Contemporary watch straps inspired by the artistry of Jaipur.
The house
A differentexpression of time.
A watch is personal. The strap should be too. TAAROKH explores the meeting point between Jaipur’s distinctive design traditions and the contemporary art of wearing a watch.
Read our story
The collections
Three studies incolour and detail.
From small floral repeats to earth-toned geometry, each design begins with a different view of Jaipur.
The straps
Designed totransformthe familiar.
The first collection: two-piece straps for traditional watches with standard 18, 20 or 22 mm lugs. Pre-order now and pay cash on delivery.
View all strapsPre-order01
Pre-order02₹1,199
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Pre-order05₹1,199
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Pre-order06₹1,199
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The inspiration
From the streets of Jaipurto the wrist.
01
The planned city
Founded in 1727, Jaipur was laid out on a grid of broad streets and repeated façades. That sense of order — rhythm, repetition, proportion — is the first thing we design with.
02
The printed cloth
Sanganer and Bagru, close to the city, are known for hand-block printing: fine florals and earthy lattices built from small repeated motifs. We draw our own motifs at the scale of a strap.
03
The screened window
Jharokhas and jaali screens turn sunlight into pattern. Our Jharokha studies abstract the cusped arch into a single fine line.
Materials & detail
Considered,layer by layer.
The fabric
Our prints take their cue from cloth like this: small florals, printed by hand. Ours is a tightly woven printed cotton or canvas, chosen for how it holds a fine motif; exact composition is confirmed per product.
The stitch
Stitched edges with reinforcement where the strap takes the most strain — at the spring bars and the buckle. Each sample is checked for stitch tension and loose ends.
The finish
Sealed edges tested against fraying, and a corrosion-resistant tang buckle sized to the strap's taper. Hardware finishes are confirmed after sampling.
Strap studio
Try it on.
Change the strap, change the watch. Choose a design and dial colour to see how each print sits beside polished steel.
Sanganer · Indigo Buti
Sanganer Indigo
₹1,199Indicative
A small ivory buti on a deep indigo ground, with a dark, comfortable underside.
Philosophy
Every detailhas a story.
We test patterns at the scale of a watch strap, choose practical materials, and focus on the fit and construction that matter most. Where a detail comes from a specific place or process, we will say so — and only when we can show it.
The journal
